Fintech Map Guideline

We wanted to explain categories one by one as we started to get very interesting and strange requests on the FinTech maps. The common characteristics of the startups/ventures in the map can be listed as follows.

• The target market should be Turkey (or operates in Turkey)
• The venture should see itself as an iniative to change finance industry with technology. (“We’re an entertainment company but using fintech solutions very innovatively” does not mean that it’s a fintech company)
• The purpose of the map is to give rough insights for potential domestic and foreign investors and acquirers. For that reason, government and bank subsidiaries are not included and the list is non-exhaustive.
• It’s not a 6493 map or BDDK map or “Startups founded in Turkey” Map. The only criteria is fintech companies operating in Turkey.

Explanations of categories for our Turkish fintech map.

Payment

All payment related companies, PSPs accredited by 6493 law, all money collection companies are listed here.

Banking

In this category, startups/ventures are either providing solutions to banks or trying to replicate banking services

Financing

All loan, financing, credit solutions are listed here.

Corporate Finance

All tools used by finance, revenue and accounting departments of corporates.

Insurance

All insurtech startups/ventures are listed here.

Crowdfunding

All reward, donation, equity and lending based platforms are listed here.

Investment

All trading startups/ventures are listed here.

Personal Finance Management (PFM)

All saving and budget management startups/ventures are listed here.

Wealth Management

All robo-advisory, wealth management, pension fund management startups/ventures are listed here.

Asset Management

All asset management startups/ventures are listed here.

Big Data

All big data startups/ventures which are mainly focused on banking data are listed here.

Hubs & Others

All hubs, content providers, databases which are providing content in English are listed here.

Crypto

All crypto related startups/ventures are listed here.